Akshun Dogra × Angi | Performance Marketing Manager (Paid Search) application

How can paid search
scale over?
By automating consent-safe campaign ops.

I manage and optimize Google Ads and Microsoft Ads campaigns across target markets using Claude-based workflows and Google Ads Scripts for anomaly detection. In prior roles managing $50K+/month paid search budgets, I achieved 36x+ peak ROAS, 20% lower CPC, and 50% faster ROI measurement.

✉ businessakshun@gmail.com

Angi’s Paid Search Growth Requires Campaign Profitability and Tracking Precision

Scaling Google Ads and Microsoft Ads for Angi across European markets creates a tension between rapid paid search acquisition and strict campaign profitability. Without consent-safe tracking, attribution shifts across Google Tag Manager can misinterpret paid traffic profitability for homeowners and pros across the marketplace. To address this, I would validate keyword profitability by requesting existing conversion logs, establishing automated anomaly detection using Google Ads Scripts, and aligning paid search conversion metrics directly with cross-functional analytics and product milestones.

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

📈

Performance Marketing

End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.

At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.

Google Ads

Meta Ads

LinkedIn Ads

A/B Testing

Full-funnel architecture

Demand Creation LinkedIn · Meta

↓

Demand Capture Google Search

↓

Retargeting Display · Social

36x+ Peak ROAS achieved

⚡

Measurement & Experiment Operations

I turn ambiguous growth questions into reproducible measurement, clear experiment design, and documented decisions with human review where it matters.

The point is not more automation. It is a traceable path from evidence to a decision a growth team can defend.

Evidence

Measurement

Experiment

Review

Evidence-to-decision loop

🌐

Evidence

Public signals

→

🔗

Measure

Baseline

→

🧪

Test

Experiment

→

🧱

Review

Decision

LEARN

Keep testing

REVIEW

Check evidence

STOP

Document why

Evidence before scale

Most relevant for Angi

🎯

GTM Signal Intelligence

Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.

At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.

Signal Scoring

Fit Tiering

Evidence Routing

Autonomous Research

Signal-to-pipeline engine

🌐

Scraper

6 Modules

→

💼

Signals

Jobs & Stack

→

🎯

Score Engine

0–100 Score

→

⚡

ABM Page

Auto-Publish

HIGH (80+)

⚡ Auto-Publish & AE Route

MID (55-79)

💬 SDR Approval Review

LOW (<55)

⏳ Nurture / Hold

100% Signal-traceable, zero guesswork

🔍

SEO & GEO

Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.

At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.

SEMrush

GA4

Schema

GEO

Python

LLM visibility strategy

📐

Dynamic Schema

Per-page structured data, LLM-readable

🔎

Prompt Tracking

Peec AI + Search Console gaps

💬

Community Signals

Reddit + LinkedIn citations

⭐

Authority Profiles

G2 + Crunchbase optimised

400% Organic traffic growth

💻

Technical Marketing

Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.

At Ingestro & Theo — built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).

Webflow

GTM

HTML/CSS

Tracking & measurement stack

Webflow

HTML/CSS/JS

↓ events fire

Google Tag Manager Central hub

↓ distributes to

GA4

FB Pixel

Google Ads

0 Dev team needed

What I'd do in the
first 90 days

With over 6 years of experience across growth, paid media, GTM, and automation, I have managed $50K+/month search budgets while achieving 36x+ peak ROAS, 20% lower CPC, and 30% higher CTR. Additionally, I drove 50% faster ROI measurement by establishing cohort tracking and multi-channel attribution frameworks, enabling continuous campaign optimization without sacrificing profitability.

01Days 1–30

Diagnose Paid Search Attribution and GTM Tagging Setup — I will evaluate existing Google Ads and Microsoft Ads campaign structures alongside observed Google Tag Manager implementations across target markets. Comparing public tag signals against internal conversion logs yields a clear baseline for attribution accuracy for homeowners and pros. This diagnostic report determines whether campaign bids align with true user profitability before scaling ad spend.

02Days 31–45

Instrument Consent-Safe Conversion Tracking with Product & Analytics — I will partner with Product and Analytics teams to validate event pipelines and define consent-safe tag firing across GTM for regional campaigns. Establishing integrated analytics dashboards connects paid search performance directly with downstream home project milestones. This instrumentation ensures reliable conversion data guides automated bid strategy adjustments.

03Days 46–75

Test Regional Ad Copy and Automated Bidding Strategies — I will execute structured ad copy tests and bid strategy reviews across Google Ads and Microsoft Ads to match market demand. Analyzing conversion metrics across DE/AT campaigns reveals optimal cost-per-acquisition thresholds while ensuring homeowners and pros benefit from more jobs done well. This empirical testing framework guides budget reallocations toward high-yield search categories.

04Days 76–90

Operationalise Automated Monitoring Scripts and Anomaly Alerts — I will deploy Google Ads Scripts automation and Claude-based workflows to monitor campaign health, bid anomalies, and reporting shifts continuously. Establishing automated alert thresholds eliminates manual monitoring overhead and surfaces actionable insights faster. This operational framework empowers continuous optimization while powering the future of regional growth.

💡 Day-90 decision gate

I will scale campaign budgets when Google Ads and Microsoft Ads demonstrate positive net profitability alongside verified consent-safe conversion tracking across the DE/AT market. I will iterate ad copy variants, keyword bidding parameters, and script anomaly thresholds if return on ad spend fluctuates within acceptable margin boundaries. I will stop campaign spend if conversion tracking integrity breaks, bid anomalies persist, or profitability drops below validated operational thresholds.

I already did some
homework.

Hypothesis: This audit synthesizes verified first-party company identity and paid search campaign management responsibilities for Angi in target growth markets. It establishes four strategic observations to align channel operations, cross-functional analytics collaboration, and consent-safe measurement execution across marketing workflows.

⬡ Observations · Angi
Full analysis available on request Fit Score: 100/100 (HIGH_FIT)

ACCOUNT FIT SCORE

100/100 HIGH_FIT

📈

Measurement Infrastructure & Public — Public digital presence indicates Google Tag Manager as an observed script on web pages, while tags for Google Ads, Meta Pixel, and Usercentrics remain not verified on crawled surfaces. If external campaign conversions route through unverified tags, attribution modeling might misinterpret paid traffic profitability across European markets. Establishing a consent-safe measurement pipeline across Google Tag Manager and analytics scripts validates tag placement without assuming unobserved internal tools. This audit provides clear tracking accuracy before expanding performance marketing investments.
⚡

Paid Search Channel Management — Angi has powered home services for over 30 years, connecting homeowners and pros across its marketplace. Managing Google Ads and Microsoft Ads campaigns requires balancing bid optimization and keyword expansion to maintain maximum profitability in regional target markets. Structuring systematic ad copy tests and bid strategy reviews ensures campaign spend aligns with marketplace demand dynamics. This methodical review enables efficient acquisition scaling while maintaining strict return on ad spend targets.
🔍

Cross-Functional Analytics & Product — Cross-functional alignment connects marketing strategy across 3 collaborating functions, including analytics, research, and marketing teams. When paid search performance is evaluated without integrated product insights, conversion reporting can lose granularity across user touchpoints. Establishing shared analytics dashboards and joint reporting workflows aligns paid search execution directly with product milestones. This cross-team coordination empowers clear performance visibility and unified growth planning across both sides of the home services marketplace.
🎯

Workflow Automation & AI-Driven — Modern campaign operations incorporate Claude-based workflows and Google Ads Scripts automation for continuous monitoring and anomaly detection. Without automated monitoring scripts, identifying bidding anomalies or ad performance shifts across large account structures can delay optimization decisions. Deploying automated scripts for routine reporting and performance tracking minimizes manual overhead while surfacing critical insights faster. This operational shift frees strategic bandwidth to focus on high-impact paid growth initiatives and market expansion.
✓

Angi demonstrates clear commitment to data-driven paid search growth through automated campaign workflows and dedicated cross-functional analytics partnership.
i

I can share a Loom walkthrough with more detail — just ask.

ℹ

Data Transparency: These are outside-in hypotheses based on verified first-party and public evidence. “Not observed” is not the same as “does not exist”; internal data and stakeholder context would be the first validation step.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳

India — Where it started

Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.

2016 – 2022

🇩🇪

Germany — The big leap

M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.

2022 – Present

🇪🇸

Spain — The bonus chapter

Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.

Sep 2024 – Jan 2025

▶

On YouTube

The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.

youtube.com/@akshundogra →

hover to meet the person behind the marketer →

The man behind all of this.

Akshun Dogra · Technical Growth Marketer

How can paid search
scale over?
By automating consent-safe campaign ops.

Angi’s Paid Search Growth Requires Campaign Profitability and Tracking Precision

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Angi.

Glad you stopped by,
Angi.

How can paid search scale over? By automating consent-safe campaign ops.

Angi’s Paid Search Growth Requires Campaign Profitability and Tracking Precision

Part marketer,part engineer.

What I'd do in thefirst 90 days

I already did somehomework.

Marketing, engineering,and a lot of borders crossed.

Did we just buildsomething worth pursuing?

This page was builtspecifically for Angi.

Glad you stopped by,Angi.

How can paid search
scale over?
By automating consent-safe campaign ops.

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Angi.

Glad you stopped by,
Angi.