Aufgesang GmbH is a premier Hanover-based digital marketing agency specializing in performance marketing, SEO, and inbound strategy for mid-market B2B and e-commerce clients. Consistently outperforming client ROAS baselines in an era of cookie deprecation requires technical tracking rigor. I build automated campaign health scripts, GA4 server-side tracking, and multi-channel attribution models that deliver transparent ROI to agency clients.
My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line โ it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.
I started freelancing in digital marketing at 19 in India โ working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.
I moved to Nรผrnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany โ no filters, real stories.
What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.