Akshun Dogra × Centric Software | hire.akshundogra.com/centric-software

Scaling Predictable Pipeline for Centric Software PLM Innovations

Centric Software empowers brands, retailers, and manufacturers with market-leading PLM and competitive pricing intelligence. As you expand marketing headcount to drive enterprise adoption, I build repeatable acquisition systems that convert retail tech decision-makers. My technical growth approach ensures measurable pipeline predictability across every paid and organic touchpoint.

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

Most relevant for Centric Software

📈

Performance Marketing

End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.

At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.

Google Ads

Meta Ads

LinkedIn Ads

A/B Testing

Full-funnel architecture

Demand Creation LinkedIn · Meta

↓

Demand Capture Google Search

↓

Retargeting Display · Social

36x+ Peak ROAS achieved

⚡

Marketing Automation

Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.

At Ingestro & Theo — built RB2B → Clay → Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.

Make

Clay

Apollo

Lemlist

HubSpot

Intent signal pipeline

🌐

RB2B

Visitor ID

→

🔗

Apollo

Enrich

→

Make

Route

→

🧱

Clay

ICP Score

HIGH

📧 Lemlist

MID

💬 SDR Review

LOW

🗑 Discard

−80% Manual SDR effort saved

🎯

GTM Signal Intelligence

Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.

At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.

Signal Scoring

Fit Tiering

Evidence Routing

Autonomous Research

Signal-to-pipeline engine

🌐

Scraper

6 Modules

→

💼

Signals

Jobs & Stack

→

🎯

Score Engine

0–100 Score

→

⚡

ABM Page

Auto-Publish

HIGH (80+)

⚡ Auto-Publish & AE Route

MID (55-79)

💬 SDR Approval Review

LOW (<55)

⏳ Nurture / Hold

100% Signal-traceable, zero guesswork

🔍

SEO & GEO

Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.

At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.

SEMrush

GA4

Schema

GEO

Python

LLM visibility strategy

📐

Dynamic Schema

Per-page structured data, LLM-readable

🔎

Prompt Tracking

Peec AI + Search Console gaps

💬

Community Signals

Reddit + LinkedIn citations

⭐

Authority Profiles

G2 + Crunchbase optimised

400% Organic traffic growth

💻

Technical Marketing

Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.

At Ingestro & Theo — built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).

Webflow

GTM

HTML/CSS

Tracking & measurement stack

Webflow

HTML/CSS/JS

↓ events fire

Google Tag Manager Central hub

↓ distributes to

GA4

FB Pixel

Google Ads

0 Dev team needed

What I'd do in the
first 90 days

Having scaled AI-driven traffic from 1% to 20% of total traffic and achieved a 30% CTR increase via technical optimization, I align growth execution with commercial goals. My experience reducing CPC by 20% and automating intent signals directly addresses Centric Software's need for scalable buyer acquisition. I take full channel ownership to convert enterprise interest into predictable sales pipeline.

Expand Untapped Paid Acquisition Channels — Deploy targeted Meta ad campaigns to capture active retail and apparel executives, complementing existing Google and LinkedIn ads. I will apply continuous creative testing to reduce CPC by 20% while building pipeline predictability for Centric Software.

Implement Technical SEO and Schema Markup — Audit landing pages to resolve technical issues and implement schema markup across product pages to increase CTR by 30%. This will replicate my 400% organic growth framework to capture high-intent PLM searches.

Optimize Cohort Tracking and Attribution — Establish GTM and GA4 multi-channel attribution models to measure ROI 50% faster across all paid touchpoints. Full channel ownership will clarify exact customer acquisition costs for Centric Software's growth team.

Build Autonomous GTM Signal Engine — Construct an automated research pipeline combining hiring velocity, tech stack, and ad signals into live prospect fit scores. This engine will trim manual SDR effort by 80% and route high-fit retail enterprise leads instantly.

💡 ROI Business Case · Pilot Benchmark

Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.

I already did some
homework.

This technical and GTM audit evaluates Centric Software's current paid channels, web architecture, and market signals. It identifies immediate opportunities to enhance channel repeatability and build scalable pipeline.

⬡ Observations · Centric Software Fit Score: 80/100 (HIGH_FIT)

ACCOUNT FIT SCORE

80/100 HIGH_FIT

📈

Performance — Centric Software relies on Google and LinkedIn ads, leaving Meta Ads untapped for retargeting retail technology buyers.
⚡

Automation — Automating lead enrichment and outbound routing will scale lead processing efficiently as Centric Software expands its six-person marketing team.
🔍

SEO / GEO — Adding structured schema markup and optimizing 19 missing image alt tags will boost organic search rankings and generative AI engine visibility.
🎯

Signal Intelligence — Combining active paid ad engagement with engineering and marketing hiring signals allows precise account scoring before outbound routing.
✓

Active Google Tag Manager and LinkedIn Ads establish strong paid foundation.
i

I can share a Loom walkthrough with more detail — just ask.

ℹ

Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3–5x — real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳

India — Where it started

Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.

2016 – 2022

🇩🇪

Germany — The big leap

M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.

2022 – Present

🇪🇸

Spain — The bonus chapter

Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.

Sep 2024 – Jan 2025

▶

On YouTube

The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.

youtube.com/@akshundogra →

hover to meet the person behind the marketer →

The man behind all of this.

Akshun Dogra · Technical Growth Marketer

36x ROAS and 400% organic growth
for B2B pipeline at Centric Software
to build repeatable revenue.

Scaling Predictable Pipeline for Centric Software PLM Innovations

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Centric Software.

Glad you stopped by,
Centric Software.

36x ROAS and 400% organic growth for B2B pipeline at Centric Software to build repeatable revenue.

Scaling Predictable Pipeline for Centric Software PLM Innovations

Part marketer,part engineer.

What I'd do in thefirst 90 days

I already did somehomework.

Marketing, engineering,and a lot of borders crossed.

Did we just buildsomething worth pursuing?

This page was builtspecifically for Centric Software.

Glad you stopped by,Centric Software.

36x ROAS and 400% organic growth
for B2B pipeline at Centric Software
to build repeatable revenue.

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Centric Software.

Glad you stopped by,
Centric Software.