Built for Constructor
A personal case · Demand Generation / Performance Marketing Manager

36x ROAS, 400% organic growth
now scaling demand for Constructor
with proven performance systems

I've built 36x+ ROAS across paid channels and scaled organic traffic 400% for B2B SaaS, while cutting manual SDR effort 80% via automation pipelines. Constructor needs that same precision—turning their best-in-class product into predictable pipeline across paid, organic, and intent-driven channels.

✉ businessakshun@gmail.com
Hi Constructor, I have a proposition
HI Constructor,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General

Constructor solves ecommerce discovery; I solve demand discovery

Constructor's AI powers search for major retailers—but reaching them requires owning the entire demand funnel. You're built on behavioral data and ML; I build on performance data and attribution. Your 300+ team needs a DGen leader who can manage $50K+ monthly budgets, run demand funnels at scale, and measure every dollar back to pipeline—not just impressions.

Target Role
Demand Generation / Performance Marketing Manager
Open to discussion — I go where I make the most impact
Location
Nürnberg, Germany 🇩🇪
Open to hybrid / remote · EU work authorization
Company
Constructor
https://constructor.com/

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, and automation channels.

Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro — built RB2B → Clay → Lemlist pipeline. SDR effort cut 80% in 3 months.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
🌐
RB2B
Visitor ID
🔗
Apollo
Enrich
Make
Route
🧱
Clay
ICP Score
HIGH
📧 Lemlist
MID
💬 SDR Review
LOW
🗑 Discard
−80% Manual SDR effort saved
🔍
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro — AI-sourced traffic from 1% → 20% of sessions. Now 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
📐
Dynamic Schema
Per-page structured data, LLM-readable
🔎
Prompt Tracking
Peec AI + Search Console gaps
💬
Community Signals
Reddit + LinkedIn citations
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
💻
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro — built personalised ABM pages at scale using Make + Clay + ChatGPT feeding Webflow.
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
↓ events fire
Google Tag Manager Central hub
↓ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed

What I'd do in the
first 90 days

I've managed $50K+ AUD/month across Google Ads, LinkedIn, and Meta for B2B SaaS. At Constructor, I'd apply the same playbook: demand capture on high-intent keywords (lucidworks, recommender systems, search platforms), account-based campaigns targeting enterprise retail buyers, and multi-channel attribution to prove ROI in under 4 weeks—exactly what your demo promise demands.

I already did some
homework.

I've analyzed Constructor's paid, automation, and organic channels. Here's what I'd fix first to turn your best-in-class product into predictable pipeline—across all three angles.

⬡ Observations · Constructor Full analysis available on request
  • 📈
    Performance — Your paid keywords show strong intent coverage (lucidworks: 2.2k clicks, $7.37 CPC) but 858 keywords driving only 14.1k clicks monthly—clear waste. I'd consolidate into 200-300 core keywords, test landing page variants by segment, and reallocate $2K+ monthly to winner keywords.
  • Automation — Your email nurture and account sequences likely run manual—sales tools exist but aren't connected. I'd build intent pipeline: G2 review signals → Clay enrichment → Make → Lemlist personalized sequences. This cuts follow-up time 60% and improves conversion velocity.
  • 🔍
    SEO / GEO — Constructor's site lacks dynamic schema for comparison pages and GEO optimization. Schema markup on 'vs. lucidworks' and 'vs. bloomreach' pages would capture 500+ monthly comparison searches; your competitors aren't optimizing these yet.
  • Your AI-driven product narrative is underlevered in demand copy.
  • i
    I can share a Loom walkthrough with more detail — just ask.
Data transparency: Observations are based on publicly available data (SpyFu, Screaming Frog, page source analysis) and may not reflect actual budgets or internal metrics. Real spend, traffic, and performance figures are typically higher than what public tools report.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳
India — Where it started
Started freelancing at 19. Worked with music artists, Australian businesses, and tech clients. Taught myself SEO, PPC, and web development out of necessity.
2016 – 2022
🇩🇪
Germany — The big leap
M.Sc. International Information Systems at FAU Erlangen-Nürnberg. Learned German to C1. Joined an AI startup as working student, built full growth stack from scratch.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, got a fresh perspective, confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
On YouTube
The real experience of moving from India to Germany — visa stress, language barriers, cultural clashes, and small victories nobody talks about.
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x Constructor
AKSHUN X Constructor
Let's talk

This page was built
specifically for Constructor.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com →
every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
Constructor.

Timing isn't always right — but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com →