Built for Frieda Health
A personal case · Growth Marketeer (m/w/d)

I built 400% organic traffic growth,
now let's scale Frieda Health's acquisition
across patient and doctor channels.

I delivered 36x peak ROAS and scaled AI-sourced traffic from 1% to 20%. Combining search intent with Krankenkassen-covered digital therapy acquisition will drive predictable patient signups for Frieda Health.

✉ businessakshun@gmail.com
Hi Frieda Health, I have a proposition
HI Frieda Health,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
−80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General
Why Frieda Health

Scaling Digital Menopause Care Across Germany With Precision Growth

Frieda Health is closing the menopause care gap through tele-gynecology and CBT-based digital therapy like Frieda Menova. I admire how you combine medical expertise with accessible digital health applications. My focus is connecting patients and doctors directly to your certified care programs.

Target Role
Growth Marketeer (m/w/d)
Open to discussion — I go where I make the most impact
Location & Mobility
Nürnberg / Berlin 🇩🇪
Relocation anywhere in Germany · Remote / Hybrid · EU Work Auth
Company
Frieda Health
friedahealth.com
Availability
Hired
Currently employed · Not seeking new roles
Full skillset

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

Most relevant for Frieda Health
📈
Performance Marketing
End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.
At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.
Google Ads
Meta Ads
LinkedIn Ads
A/B Testing
Full-funnel architecture
Demand Creation LinkedIn · Meta
↓
Demand Capture Google Search
↓
Retargeting Display · Social
36x+ Peak ROAS achieved
⚡
Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro & Theo — built RB2B → Clay → Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
🌐
RB2B
Visitor ID
→
🔗
Apollo
Enrich
→
Make
Route
→
🧱
Clay
ICP Score
HIGH
📧 Lemlist
MID
💬 SDR Review
LOW
🗑 Discard
−80% Manual SDR effort saved
🎯
GTM Signal Intelligence
Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.
At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.
Signal Scoring
Fit Tiering
Evidence Routing
Autonomous Research
Signal-to-pipeline engine
🌐
Scraper
6 Modules
→
💼
Signals
Jobs & Stack
→
🎯
Score Engine
0–100 Score
→
⚡
ABM Page
Auto-Publish
HIGH (80+)
⚡ Auto-Publish & AE Route
MID (55-79)
💬 SDR Approval Review
LOW (<55)
⏳ Nurture / Hold
100% Signal-traceable, zero guesswork
🔍
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
📐
Dynamic Schema
Per-page structured data, LLM-readable
🔎
Prompt Tracking
Peec AI + Search Console gaps
💬
Community Signals
Reddit + LinkedIn citations
⭐
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
💻
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro & Theo — built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
↓ events fire
Google Tag Manager Central hub
↓ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed
Specifically for Frieda Health

What I'd do in the
first 90 days

Having managed over $50K AUD monthly budgets while achieving a 20% CPC reduction, I build lean performance engines. I also cut manual SDR effort by 80% using custom Make and Clay automation workflows. This technical approach ensures Frieda Health captures high-intent menopause health queries efficiently.

💡 ROI Business Case · Pilot Benchmark
Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.
Before reaching out

I already did some
homework.

I analyzed Frieda Health's current digital footprint across search engine visibility, paid ad presence, and automated lead processing. Here are five practical opportunities to scale acquisition rapidly.

⬡ Observations · Frieda Health Fit Score: 93/100 (HIGH_FIT)
ACCOUNT FIT SCORE
93/100 HIGH_FIT
  • 📈
    Performance — No active paid ad channels were detected, presenting an immediate opportunity to capture high-intent search traffic for menopause support.
  • ⚡
    Automation — With zero dedicated RevOps hires detected, automated lead routing via Make and Clay will scale clinic partnership processing alongside lean marketing headcount.
  • 🔍
    SEO / GEO — Audited pages lack schema markup and image alt tags, leaving significant organic CTR gains available through structured data implementation.
  • 🎯
    Signal Intelligence — Zero active paid ad campaigns and paused GTM hiring make launching an automated outbound signal engine the fastest route to growth.
  • ✓
    All audited landing pages feature clean, fully optimized title and meta tags.
  • i
    I can share a Loom walkthrough with more detail — just ask.
ℹ
Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3–5x — real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.
The person behind the marketer

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳
India — Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 – 2022
🇩🇪
Germany — The big leap
M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
▶
On YouTube
The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.
youtube.com/@akshundogra →
hover to meet the person behind the marketer →
Akshun Dogra
The man behind all of this.
Akshun Dogra · Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x Frieda Health
AKSHUN X Frieda Health
Let's talk

This page was built
specifically for Frieda Health.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com →

Or simply reply to the message that brought you here.

💼 LinkedIn 🌐 Full website 📄 Resume
every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
Frieda Health.

Timing isn't always right — but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com →
💼 LinkedIn 🌐 Full website 📄 Resume