Built for knowunity
A personal case · AI Operational Marketing Manager

Built 400% organic growth
now scaling AI adoption for knowunity
with proven systems.

I scaled organic traffic 400% and cut manual SDR effort 80% at Ingestro by building intent-signal pipelines and AI-sourced channels from scratch. Knowunity's 30M users need the same operational marketing foundation—automation, technical SEO, and multi-channel attribution—to convert education at planetary scale.

✉ businessakshun@gmail.com
Hi knowunity, I have a proposition
HI knowunity,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
−80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General
Why knowunity

Knowunity's inflection point demands ops-led growth

You're post-Series A with €27M, millions of active users, and 1 billion student TAM. But growth at this stage breaks without systems: attribution across organic, paid, and viral channels; automation that scales personalized onboarding; and technical SEO that captures intent globally. I've built exactly this at B2B SaaS—now let's do it for education.

Target Role
AI Operational Marketing Manager
Open to discussion — I go where I make the most impact
Location
Nürnberg, Germany 🇩🇪
Open to hybrid / remote · EU work authorization
Company
knowunity
https://knowunity.de/
Full skillset

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, and automation channels.

📈
Performance Marketing
End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.
At Ingestro — cut CPC 20%, raised CTR 30% via A/B testing across Google & LinkedIn.
Google Ads
Meta Ads
LinkedIn Ads
A/B Testing
Full-funnel architecture
Demand Creation LinkedIn · Meta
↓
Demand Capture Google Search
↓
Retargeting Display · Social
36x+ Peak ROAS achieved
Most relevant for knowunity
⚡
Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro — built RB2B → Clay → Lemlist pipeline. SDR effort cut 80% in 3 months.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
🌐
RB2B
Visitor ID
→
🔗
Apollo
Enrich
→
Make
Route
→
🧱
Clay
ICP Score
HIGH
📧 Lemlist
MID
💬 SDR Review
LOW
🗑 Discard
−80% Manual SDR effort saved
🔍
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro — AI-sourced traffic from 1% → 20% of sessions. Now 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
📐
Dynamic Schema
Per-page structured data, LLM-readable
🔎
Prompt Tracking
Peec AI + Search Console gaps
💬
Community Signals
Reddit + LinkedIn citations
⭐
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
💻
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro — built personalised ABM pages at scale using Make + Clay + ChatGPT feeding Webflow.
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
↓ events fire
Google Tag Manager Central hub
↓ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed
Specifically for knowunity

What I'd do in the
first 90 days

I reduced manual SDR effort 80% using Make, Clay, Apollo, and Lemlist—the same stack powers personalized ABM campaigns at scale. For knowunity, this means automating student cohort segmentation, personalized email nurture, and intent signal capture across organic and paid channels. That's how you move 30M users down the funnel without hiring 100 ops people.

Before reaching out

I already did some
homework.

Knowunity's PPC data shows minimal spend ($641/mo) and narrow keyword focus. But your real growth engine lives elsewhere—organic, viral, and AI-sourced channels. Here's where I see the biggest moves.

⬡ Observations · knowunity Full analysis available on request
  • 📈
    Performance — You're running just 6 paid keywords with $641/mo spend and ~2 monthly PPC clicks—essentially dormant. Your top keyword 'karteikarten erstellen' gets 0 clicks despite $0.79 CPC. Competitors like cabuu.app run 52 keywords. Your paid strategy needs channel diversification and volume to capture exam prep demand.
  • ⚡
    Automation — Student buyer journey spans discovery (organic search), consideration (app review, word-of-mouth), and activation (onboarding). You're missing automated nurture—email sequences that guide students from signup → premium features, cohort-based campaigns tied to exam calendars, and push notification sequences that drive daily retention.
  • 🔍
    SEO / GEO — 'Karteikarten erstellen' and study-related queries are high-intent, low-competition in German-speaking markets. Schema markup on your flashcard pages, FAQ markup on common study questions, and BreadcrumbList schema unlock rich snippets. Crawl optimization ensures your 30M user-generated content pages are discoverable globally.
  • ✓
    30M users + €27M + flat hierarchy = unicorn velocity.
  • i
    I can share a Loom walkthrough with more detail — just ask.
ℹ
Data transparency: Observations are based on publicly available data (SpyFu, Screaming Frog, page source analysis) and may not reflect actual budgets or internal metrics. Real spend, traffic, and performance figures are typically higher than what public tools report.
The person behind the marketer

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳
India — Where it started
Started freelancing at 19. Worked with music artists, Australian businesses, and tech clients. Taught myself SEO, PPC, and web development out of necessity.
2016 – 2022
🇩🇪
Germany — The big leap
M.Sc. International Information Systems at FAU Erlangen-Nürnberg. Learned German to C1. Joined an AI startup as working student, built full growth stack from scratch.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, got a fresh perspective, confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
▶
On YouTube
The real experience of moving from India to Germany — visa stress, language barriers, cultural clashes, and small victories nobody talks about.
youtube.com/@akshundogra →
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x knowunity
AKSHUN X knowunity
Let's talk

This page was built
specifically for knowunity.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com →
💼 LinkedIn 🌐 Full website 📄 Resume
every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
knowunity.

Timing isn't always right — but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com →
💼 LinkedIn 🌐 Full website 📄 Resume