Built for KOSTAL Group
A personal case ยท Growth Marketing Manager (m/w/d)

Capturing high-intent installer & OEM commercial demand,
engineered for KOSTAL Group,
let's dominate industrial clean-tech search.

I combine industrial B2B marketing strategy with technical automation โ€” building automated installer and OEM qualification crawlers, server-side ad attribution, and native CRM lead scoring across DACH and global clean-tech markets.

โœ‰ businessakshun@gmail.com
Hi KOSTAL Group, I have a proposition
HI KOSTAL Group,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
โˆ’80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General

Expanding smart energy market share through automated B2B installer qualification

KOSTAL Group is a global leader in automotive electrical systems and smart solar energy inverter technology. As the transition to renewable energy and electric mobility accelerates across DACH and global markets, building predictable commercial demand requires signal-led acquisition pipelines across installer, distributor, and OEM networks.

I bridge industrial marketing strategy with technical automation (Python, Claude Code, REST APIs, n8n, Clay, HubSpot). I build automated installer/OEM qualification crawlers, server-side ad attribution, and native lead scoring โ€” delivering pre-qualified commercial accounts straight to KOSTAL's sales teams.

Target Role
Growth Marketing Manager (m/w/d)
Open to discussion โ€” I go where I make the most impact
Location & Mobility
Nรผrnberg / Berlin ๐Ÿ‡ฉ๐Ÿ‡ช
Relocation anywhere in Germany ยท Remote / Hybrid ยท EU Work Auth
Company
KOSTAL Group
kostalgroup.com
Availability
Hired
Currently employed ยท Not seeking new roles

Part marketer,
part engineer.

I don't fit neatly in one box โ€” and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

โšก
Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. โˆ’80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro & Theo โ€” built RB2B โ†’ Clay โ†’ Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
๐ŸŒ
RB2B
Visitor ID
โ†’
๐Ÿ”—
Apollo
Enrich
โ†’
Make
Route
โ†’
๐Ÿงฑ
Clay
ICP Score
HIGH
๐Ÿ“ง Lemlist
MID
๐Ÿ’ฌ SDR Review
LOW
๐Ÿ—‘ Discard
โˆ’80% Manual SDR effort saved
๐ŸŽฏ
GTM Signal Intelligence
Full-pipeline value capture โ€” from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.
At Ingestro & Theo โ€” built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.
Signal Scoring
Fit Tiering
Evidence Routing
Autonomous Research
Signal-to-pipeline engine
๐ŸŒ
Scraper
6 Modules
โ†’
๐Ÿ’ผ
Signals
Jobs & Stack
โ†’
๐ŸŽฏ
Score Engine
0โ€“100 Score
โ†’
โšก
ABM Page
Auto-Publish
HIGH (80+)
โšก Auto-Publish & AE Route
MID (55-79)
๐Ÿ’ฌ SDR Approval Review
LOW (<55)
โณ Nurture / Hold
100% Signal-traceable, zero guesswork
๐Ÿ”
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro & Theo โ€” AI-sourced traffic scaled 1% โ†’ 20% of sessions, contributing 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
๐Ÿ“
Dynamic Schema
Per-page structured data, LLM-readable
๐Ÿ”Ž
Prompt Tracking
Peec AI + Search Console gaps
๐Ÿ’ฌ
Community Signals
Reddit + LinkedIn citations
โญ
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
๐Ÿ’ป
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro & Theo โ€” built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
โ†“ events fire
Google Tag Manager Central hub
โ†“ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed

What I'd do in the
first 90 days

I reduced manual SDR effort by 80% by building an intent-signal pipeline connecting RB2B, Apollo, Make, Clay, and Lemlist โ€” and built personalised ABM landing pages at scale using Make, Clay, and Webflow. For KOSTAL Group, that means deploying automated OEM/installer account qualification, solar/automotive demand pipelines, and server-side ad attribution without scaling headcount. My technical background in systems and data means I can work directly with your internal marketing and engineering ops teams, not around them.

๐Ÿ’ก ROI Business Case ยท Pilot Benchmark
Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.

I already did some
homework.

This audit highlights actionable growth opportunities across paid channels, automation, and search visibility for KOSTAL Group.

โฌก Observations ยท KOSTAL Group Fit Score: 95/100 (HIGH_FIT)
ACCOUNT FIT SCORE
95/100 HIGH_FIT
  • ๐Ÿ“
    Industrial Energy GTM System-of-Record Check โ€” Public disclosures show active tracking scripts across Google Tag Manager and GA4. Before adding new AI automation, I would clarify which platform owns product inquiry stage, attribution, and outbound-trigger logic.
  • โšก
    High-Intent Solar Inverter Inquiry Data Exists โ€” Solar inverter specification request and OEM inquiry flows collect company domain, installer/distributor scale, target market, and role โ€” enough to begin a CRM-native qualification pilot without buying another data tool first.
  • โš ๏ธ
    Clean Energy Migration Urgency Qualification โ€” EU solar mandates and EV grid expansion make industrial inverter adoption a live commercial issue for energy businesses. The opportunity is identifying where technical readiness, project scope, and component supply overlap โ€” not treating every lead as equally urgent.
  • โœ“
    Conversion Path to Build On โ€” KOSTAL's solar inverter portal and product configurator create high-intent entry points. The next opportunity is connecting configurator inputs, partner firmographics, and follow-up ownership into one measurable route to sales.
  • โœ“
    Strong global engineering footprint and established industrial market leadership.
  • i
    I can share a Loom walkthrough with more detail โ€” just ask.
โ„น
Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3โ€“5x โ€” real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line โ€” it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India โ€” working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nรผrnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany โ€” no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

๐Ÿ‡ฎ๐Ÿ‡ณ
India โ€” Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 โ€“ 2022
๐Ÿ‡ฉ๐Ÿ‡ช
Germany โ€” The big leap
M.Sc. at FAU Erlangen-Nรผrnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 โ€“ Present
๐Ÿ‡ช๐Ÿ‡ธ
Spain โ€” The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 โ€“ Jan 2025
โ–ถ
On YouTube
The unfiltered reality of moving from India to Germany โ€” visa stress, language barriers, real stories.
hover to meet the person behind the marketer โ†’
Akshun Dogra
The man behind all of this.
Akshun Dogra ยท Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x KOSTAL Group
AKSHUN X KOSTAL Group
Let's talk

This page was built
specifically for KOSTAL Group.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com โ†’

Or simply reply to the message that brought you here.

every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
KOSTAL Group.

Timing isn't always right โ€” but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com โ†’