Akshun Dogra × Makersite | hire.akshundogra.com/makersite

Build sustainable growth
for manufacturers scaling impact
with data-driven precision

I've scaled organic traffic 400% and built intent-signal pipelines that cut manual effort 80% — exactly what Makersite needs to reach manufacturers adopting AI-powered sustainability platforms. My technical marketing background in GTM, attribution, and conversion optimization aligns with helping product teams understand buyer decision journeys in B2B software.

✉ businessakshun@gmail.com

Makersite solves sustainability data at scale

You're helping manufacturers embed sustainability into product decisions — that's a competitive moat in ESG-focused procurement. Your carbon footprint and LCA keywords are capturing real demand, but the funnel from awareness to product trial needs systematic scaling. I build the growth ops and paid-to-organic bridges that turn intent into pipeline.

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, and automation channels.

Most relevant for Makersite

📈

Performance Marketing

End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.

At Ingestro — cut CPC 20%, raised CTR 30% via A/B testing across Google & LinkedIn.

Google Ads

Meta Ads

LinkedIn Ads

A/B Testing

Full-funnel architecture

Demand Creation LinkedIn · Meta

↓

Demand Capture Google Search

↓

Retargeting Display · Social

36x+ Peak ROAS achieved

⚡

Marketing Automation

Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.

At Ingestro — built RB2B → Clay → Lemlist pipeline. SDR effort cut 80% in 3 months.

Make

Clay

Apollo

Lemlist

HubSpot

Intent signal pipeline

🌐

RB2B

Visitor ID

→

🔗

Apollo

Enrich

→

Make

Route

→

🧱

Clay

ICP Score

HIGH

📧 Lemlist

MID

💬 SDR Review

LOW

🗑 Discard

−80% Manual SDR effort saved

🔍

SEO & GEO

Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.

At Ingestro — AI-sourced traffic from 1% → 20% of sessions. Now 10% of total pipeline.

SEMrush

GA4

Schema

GEO

Python

LLM visibility strategy

📐

Dynamic Schema

Per-page structured data, LLM-readable

🔎

Prompt Tracking

Peec AI + Search Console gaps

💬

Community Signals

Reddit + LinkedIn citations

⭐

Authority Profiles

G2 + Crunchbase optimised

400% Organic traffic growth

💻

Technical Marketing

Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.

At Ingestro — built personalised ABM pages at scale using Make + Clay + ChatGPT feeding Webflow.

Webflow

GTM

HTML/CSS

Tracking & measurement stack

Webflow

HTML/CSS/JS

↓ events fire

Google Tag Manager Central hub

↓ distributes to

GA4

FB Pixel

Google Ads

0 Dev team needed

What I'd do in the
first 90 days

Your Google Ads show $2.11k/month spend capturing 131 clicks on 122 keywords, with 'carbon footprint' generating 19.8k clicks/month at $1.87 CPC. I've managed $50K+ AUD/month budgets and achieved 36x+ ROAS through demand creation + capture funnels and creative optimization. I'll architect a similar multi-channel strategy to reduce CAC while scaling qualified leads for your enterprise manufacturing segment.

Audit paid-to-organic bridge — Your organic presence (assuming SEMrush-visible) likely captures 60%+ of 'life cycle assessment' and 'scope 3 emissions' demand at zero cost. I'll map keyword overlap, identify uncaptured intent, and build dynamic landing pages using schema markup to improve CTR and conversion.

Build intent-signal ABM pipeline — Manufacturers researching LCA software signal intent early. I'll automate lead sourcing (RB2B + Apollo) feeding personalized outreach via Make + Lemlist, reducing manual SDR work and scaling ABM without headcount.

Implement multi-channel attribution — Makersite's buyers touch multiple channels before converting. I'll set up GA4 cohort tracking and cross-channel attribution to measure which campaigns (paid, organic, email) actually drive enterprise deals — and where to double down.

I already did some
homework.

Makersite is capturing early-stage sustainability buyer demand, but the funnel is fragmented. Here's what a performance, automation, and technical audit reveals about scaling your GTM engine for manufacturers.

⬡ Observations · Makersite Full analysis available on request

📈

Performance — 'Carbon footprint' keyword drives 19.8k clicks/month at $1.87 CPC ($732/month spend), but conversion rate not visible. 'Corporate sustainability' (840 clicks/mo, $3.77 CPC) shows 1.49% CTR — low for intent-rich keyword. A/B testing landing page copy and adding social proof (case studies from tier-1 manufacturers) could unlock 20-30% CTR lift like I've done previously.
⚡

Automation — No evidence of automated nurture or intent-signal pipeline feeding leads into sales. Manufacturers researching LCA solutions show buying intent early — this is prime territory for automated SDR outreach. Building a Make-based workflow (keyword tracking → lead scoring → personalized Lemlist sequence) could reduce manual qualification by 60-70%.
🔍

SEO / GEO — Core keywords like 'life cycle assessment' and 'scope 3 emissions' are low-volume but high-intent. Schema markup for your LCA intelligence solution and FAQ structured data could improve SERP real estate. Consider expanding GEO strategy to capture 'carbon footprint software [region]' variants — manufacturers in EU and US markets are heavily regulated.
✓

✓ Your 'carbon footprint' keyword has maintained strong search volume (19.8k/mo) over 6.5+ years of campaign history — indicating durable, non-trend-driven demand from an audience that will only grow as ESG regulation tightens.
i

I can share a Loom walkthrough with more detail — just ask.

ℹ

Data transparency: Observations are based on publicly available data (SpyFu, Screaming Frog, page source analysis) and may not reflect actual budgets or internal metrics. Real spend, traffic, and performance figures are typically higher than what public tools report.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳

India — Where it started

Started freelancing at 19. Worked with music artists, Australian businesses, and tech clients. Taught myself SEO, PPC, and web development out of necessity.

2016 – 2022

🇩🇪

Germany — The big leap

M.Sc. International Information Systems at FAU Erlangen-Nürnberg. Learned German to C1. Joined an AI startup as working student, built full growth stack from scratch.

2022 – Present

🇪🇸

Spain — The bonus chapter

Erasmus at UPM Madrid. Picked up Spanish, got a fresh perspective, confirmed food in Madrid is genuinely incredible.

Sep 2024 – Jan 2025

▶

On YouTube

The real experience of moving from India to Germany — visa stress, language barriers, cultural clashes, and small victories nobody talks about.

youtube.com/@akshundogra →

Build sustainable growth
for manufacturers scaling impact
with data-driven precision

Makersite solves sustainability data at scale

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Makersite.

Glad you stopped by,
Makersite.

Build sustainable growth for manufacturers scaling impact with data-driven precision

Makersite solves sustainability data at scale

Part marketer,part engineer.

What I'd do in thefirst 90 days

I already did somehomework.

Marketing, engineering,and a lot of borders crossed.

Did we just buildsomething worth pursuing?

This page was builtspecifically for Makersite.

Glad you stopped by,Makersite.

Build sustainable growth
for manufacturers scaling impact
with data-driven precision

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Makersite.

Glad you stopped by,
Makersite.