Akshun Dogra × Merantix Capital | hire.akshundogra.com/merantix-capital

I delivered 36x peak ROAS,
now scaling CAC efficiency for Merantix Capital
from day one.

I cut manual SDR effort by 80% and reduced CPC by 20% using automated workflows and precise audience targeting. Applying multi-channel attribution to Merantix Capital will maximize venture deal-flow visibility while lowering customer acquisition costs.

✉ businessakshun@gmail.com

Accelerating AI Venture Growth with Precise GTM Attribution

As Europe's premier AI venture studio and capital platform, Merantix Capital backs category-defining founders building transformational technology. My technical growth background aligns with your thesis, deploying automated data pipelines and attribution models to scale portfolio visibility and deal flow with minimal overhead.

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

📈

Performance Marketing

End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.

At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.

Google Ads

Meta Ads

LinkedIn Ads

A/B Testing

Full-funnel architecture

Demand Creation LinkedIn · Meta

↓

Demand Capture Google Search

↓

Retargeting Display · Social

36x+ Peak ROAS achieved

⚡

Marketing Automation

Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.

At Ingestro & Theo — built RB2B → Clay → Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.

Make

Clay

Apollo

Lemlist

HubSpot

Intent signal pipeline

🌐

RB2B

Visitor ID

→

🔗

Apollo

Enrich

→

Make

Route

→

🧱

Clay

ICP Score

HIGH

📧 Lemlist

MID

💬 SDR Review

LOW

🗑 Discard

−80% Manual SDR effort saved

Most relevant for Merantix Capital

🎯

GTM Signal Intelligence

Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.

At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.

Signal Scoring

Fit Tiering

Evidence Routing

Autonomous Research

Signal-to-pipeline engine

🌐

Scraper

6 Modules

→

💼

Signals

Jobs & Stack

→

🎯

Score Engine

0–100 Score

→

⚡

ABM Page

Auto-Publish

HIGH (80+)

⚡ Auto-Publish & AE Route

MID (55-79)

💬 SDR Approval Review

LOW (<55)

⏳ Nurture / Hold

100% Signal-traceable, zero guesswork

🔍

SEO & GEO

Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.

At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.

SEMrush

GA4

Schema

GEO

Python

LLM visibility strategy

📐

Dynamic Schema

Per-page structured data, LLM-readable

🔎

Prompt Tracking

Peec AI + Search Console gaps

💬

Community Signals

Reddit + LinkedIn citations

⭐

Authority Profiles

G2 + Crunchbase optimised

400% Organic traffic growth

💻

Technical Marketing

Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.

At Ingestro & Theo — built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).

Webflow

GTM

HTML/CSS

Tracking & measurement stack

Webflow

HTML/CSS/JS

↓ events fire

Google Tag Manager Central hub

↓ distributes to

GA4

FB Pixel

Google Ads

0 Dev team needed

What I'd do in the
first 90 days

With 6+ years in technical performance marketing, I achieved 36x+ peak ROAS and scaled AI-sourced traffic from 1% to 20%. I will bring this data-driven rigor to Merantix Capital, establishing clear multi-channel attribution and accelerating high-intent founder acquisitions.

Launch Targeted Performance Ad Channels — Deploy high-intent search and LinkedIn campaigns targeting top AI founders and institutional investors. Optimization will focus on reducing CPC by 20% while establishing clear channel attribution.

Build Multi-Channel Attribution Infrastructure — Implement cohort tracking to yield +50% faster ROI measurement across investor and founder touchpoints. This connects initial touch to closed investments without dev team overhead.

Execute GEO and Technical Optimization — Fix crawl errors and implement schema markup to capture AI search traffic. This expands organic reach across LLM engines like ChatGPT and Perplexity for key AI investment themes.

Deploy Automated Outbound Signal Engine — I will build an autonomous research agent for Merantix Capital that evaluates startup funding, tech stacks, and hiring velocity into live fit scores prior to deal routing.

💡 ROI Business Case · Pilot Benchmark

Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.

I already did some
homework.

An initial technical and GTM audit of Merantix Capital highlights immediate channels to capture high-intent founder traffic and lower acquisition overhead.

⬡ Observations · Merantix Capital Fit Score: 96/100 (HIGH_FIT)

ACCOUNT FIT SCORE

96/100 HIGH_FIT

📈

Performance — Zero active paid ad campaigns detected on Google or LinkedIn, presenting an immediate opportunity to capture high-intent founder deal flow.
⚡

Automation — With no public RevOps profiles detected, automated lead routing will scale inbound deal processing efficiently alongside marketing headcount growth.
🔍

SEO / GEO — Missing titles, meta descriptions, and schema markup across audited pages limit visibility in traditional search and emerging AI discovery engines.
🎯

Signal Intelligence — Zero current marketing hires combined with inactive ad channels highlight a clear opening for an automated signal engine to source founders.
✓

Strong brand positioning as Europe's leading AI venture studio capital platform.
i

I can share a Loom walkthrough with more detail — just ask.

ℹ

Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3–5x — real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳

India — Where it started

Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.

2016 – 2022

🇩🇪

Germany — The big leap

M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.

2022 – Present

🇪🇸

Spain — The bonus chapter

Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.

Sep 2024 – Jan 2025

▶

On YouTube

The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.

youtube.com/@akshundogra →

hover to meet the person behind the marketer →

The man behind all of this.

Akshun Dogra · Technical Growth Marketer

I delivered 36x peak ROAS,
now scaling CAC efficiency for Merantix Capital
from day one.

Accelerating AI Venture Growth with Precise GTM Attribution

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Merantix Capital.

Glad you stopped by,
Merantix Capital.

I delivered 36x peak ROAS, now scaling CAC efficiency for Merantix Capital from day one.

Accelerating AI Venture Growth with Precise GTM Attribution

Part marketer,part engineer.

What I'd do in thefirst 90 days

I already did somehomework.

Marketing, engineering,and a lot of borders crossed.

Did we just buildsomething worth pursuing?

This page was builtspecifically for Merantix Capital.

Glad you stopped by,Merantix Capital.

I delivered 36x peak ROAS,
now scaling CAC efficiency for Merantix Capital
from day one.

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for Merantix Capital.

Glad you stopped by,
Merantix Capital.