Built for netbird
A personal case ยท Growth Marketing Manager

36x ROAS, 400% organic growth.
now scaling zero-trust for netbird.
Let's own your market.

I've built paid campaigns returning 36x ROAS and organic strategies delivering 400% traffic growth across B2B SaaS. NetBird's zero-trust platform competes directly against legacy VPN incumbentsโ€”you need demand creation that positions your open-source advantage as the secure, affordable alternative, paired with SEO visibility for teams actively replacing Pritunl, OpenVPN, and WireGuard.

โœ‰ businessakshun@gmail.com
Hi netbird, I have a proposition
HI netbird,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
โˆ’80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General

You're German-founded, open-source, security-native.

I've built growth engines for B2B SaaS founders solving infrastructure problems at scale. Your buyerโ€”DevOps, security leads, IT teams migrating from traditional VPNโ€”responds to technical credibility, cost transparency, and proof of ease. I've scaled AI-sourced intent signals from zero to 20% of traffic and built automation pipelines that reduced manual SDR effort by 80%, both critical for a bootstrapped or early-stage security vendor competing against well-funded alternatives.

Target Role
Growth Marketing Manager
Open to discussion โ€” I go where I make the most impact
Location
Nรผrnberg, Germany ๐Ÿ‡ฉ๐Ÿ‡ช
Open to hybrid / remote ยท EU work authorization
Company
netbird
https://netbird.io
Availability
Available for hire
Open to conversations now ยท Notice period negotiable

Part marketer,
part engineer.

I don't fit neatly in one box โ€” and that's the point. I design systems that connect data to revenue across paid, organic, and automation channels.

๐Ÿ“ˆ
Performance Marketing
End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.
At Ingestro โ€” cut CPC 20%, raised CTR 30% via A/B testing across Google & LinkedIn.
Google Ads
Meta Ads
LinkedIn Ads
A/B Testing
Full-funnel architecture
Demand Creation LinkedIn ยท Meta
โ†“
Demand Capture Google Search
โ†“
Retargeting Display ยท Social
36x+ Peak ROAS achieved
๐Ÿ”
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro โ€” AI-sourced traffic from 1% โ†’ 20% of sessions. Now 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
๐Ÿ“
Dynamic Schema
Per-page structured data, LLM-readable
๐Ÿ”Ž
Prompt Tracking
Peec AI + Search Console gaps
๐Ÿ’ฌ
Community Signals
Reddit + LinkedIn citations
โญ
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
๐Ÿ’ป
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro โ€” built personalised ABM pages at scale using Make + Clay + ChatGPT feeding Webflow.
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
โ†“ events fire
Google Tag Manager Central hub
โ†“ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed

What I'd do in the
first 90 days

Your competitive set (Tailscale, WireGuard, Pritunl) commands significant paid and organic search volume. I've reduced CPC by 20% through A/B testing and raised CTR 30% via technical optimizationโ€”exact levers you need to acquire cost-effectively. More importantly, I've built intent-signal automation pipelines (Apollo โ†’ Make โ†’ Clay โ†’ Lemlist) that turn inbound security researcher interest and GitHub community signals into personalized ABM campaigns, directly addressing how zero-trust buyers discover and evaluate solutions.

I already did some
homework.

I analyzed netbird across performance, automation, and organicโ€”and found a early-stage security company with strong product-market fit but untapped paid demand, missing intent automation, and significant SEO upside in a category where buyers are actively searching.

โฌก Observations ยท netbird Full analysis available on request
  • ๐Ÿ“ˆ
    Performance โ€” Your $1.4K/month Google Ads budget targets only 18 keywords; competitor Tailscale runs 1.02K keywords, signaling massive paid expansion opportunity in zero-trust, remote access security, and VPN alternative intent.
  • โšก
    Automation โ€” You're not running lead enrichment or intent-driven ABM automation; adding Make + Clay + Apollo pipeline would let you personalize outreach at scale from GitHub stars, community signals, and inbound researcher intent.
  • ๐Ÿ”
    SEO / GEO โ€” Your organic visibility is built on branded search; untapped opportunity in comparison and technical keywords (zero-trust networks, WireGuard vs netbird, network access control) where buyers actively evaluate solutions.
  • โœ“
    Your open-source GitHub strategy and community trust are genuine competitive moats competitors cannot replicate.
  • i
    I can share a Loom walkthrough with more detail โ€” just ask.
โ„น
Data transparency: Observations are based on publicly available data (SpyFu, Screaming Frog, page source analysis) and may not reflect actual budgets or internal metrics. Public tools typically underreport actual spend and traffic by 5โ€“10x โ€” real figures are almost always significantly higher than what's shown here.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line โ€” it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India โ€” working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nรผrnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany โ€” no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

๐Ÿ‡ฎ๐Ÿ‡ณ
India โ€” Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 โ€“ 2022
๐Ÿ‡ฉ๐Ÿ‡ช
Germany โ€” The big leap
M.Sc. at FAU Erlangen-Nรผrnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 โ€“ Present
๐Ÿ‡ช๐Ÿ‡ธ
Spain โ€” The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 โ€“ Jan 2025
โ–ถ
On YouTube
The unfiltered reality of moving from India to Germany โ€” visa stress, language barriers, real stories.
hover to meet the person behind the marketer โ†’
Akshun Dogra
The man behind all of this.
Akshun Dogra ยท Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x netbird
AKSHUN X netbird
Let's talk

This page was built
specifically for netbird.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com โ†’

Or simply reply to the message that brought you here.

every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
netbird.

Timing isn't always right โ€” but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com โ†’