Built for opus
A personal case ยท Founding GTM

36x peak ROAS, now
scaling acquisition for Opus
let's cut your CAC.

I cut manual SDR effort by 80% and slashed CPC by 20% across paid campaigns. Applying these automated growth frameworks will help Opus acquire frontline training customers efficiently.

โœ‰ businessakshun@gmail.com
Hi opus, I have a proposition
HI opus,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
โˆ’80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General

Scaling Growth for Opus's Frontline Training Platform

Opus is transforming how enterprise teams onboard and train deskless frontline workers. Matching your Series B momentum requires automated pipeline creation and multi-channel attribution that converts operations leaders into active customers.

Target Role
Founding GTM
Open to discussion โ€” I go where I make the most impact
Location & Mobility
Nรผrnberg / Berlin ๐Ÿ‡ฉ๐Ÿ‡ช
Relocation anywhere in Germany ยท Remote / Hybrid ยท EU Work Auth
Company
opus
opus.com
Availability
Hired
Currently employed ยท Not seeking new roles

Part marketer,
part engineer.

I don't fit neatly in one box โ€” and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

โšก
Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. โˆ’80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro & Theo โ€” built RB2B โ†’ Clay โ†’ Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
๐ŸŒ
RB2B
Visitor ID
โ†’
๐Ÿ”—
Apollo
Enrich
โ†’
Make
Route
โ†’
๐Ÿงฑ
Clay
ICP Score
HIGH
๐Ÿ“ง Lemlist
MID
๐Ÿ’ฌ SDR Review
LOW
๐Ÿ—‘ Discard
โˆ’80% Manual SDR effort saved
๐ŸŽฏ
GTM Signal Intelligence
Full-pipeline value capture โ€” from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.
At Ingestro & Theo โ€” built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.
Signal Scoring
Fit Tiering
Evidence Routing
Autonomous Research
Signal-to-pipeline engine
๐ŸŒ
Scraper
6 Modules
โ†’
๐Ÿ’ผ
Signals
Jobs & Stack
โ†’
๐ŸŽฏ
Score Engine
0โ€“100 Score
โ†’
โšก
ABM Page
Auto-Publish
HIGH (80+)
โšก Auto-Publish & AE Route
MID (55-79)
๐Ÿ’ฌ SDR Approval Review
LOW (<55)
โณ Nurture / Hold
100% Signal-traceable, zero guesswork
๐Ÿ”
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro & Theo โ€” AI-sourced traffic scaled 1% โ†’ 20% of sessions, contributing 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
๐Ÿ“
Dynamic Schema
Per-page structured data, LLM-readable
๐Ÿ”Ž
Prompt Tracking
Peec AI + Search Console gaps
๐Ÿ’ฌ
Community Signals
Reddit + LinkedIn citations
โญ
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
๐Ÿ’ป
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro & Theo โ€” built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
โ†“ events fire
Google Tag Manager Central hub
โ†“ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed

What I'd do in the
first 90 days

Having delivered 400% organic growth and managed over $50K AUD monthly ad budgets, I build high-performing acquisition engines. I will connect multi-channel tracking and automated signal intelligence directly into Opus's growth stack.

๐Ÿ’ก ROI Business Case ยท Pilot Benchmark
Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.

I already did some
homework.

I audited Opus's public growth channels, technical search presence, and hiring signals. Below are five strategic opportunities to drive acquisition efficiency.

โฌก Observations ยท opus Fit Score: 100/100 (HIGH_FIT)
ACCOUNT FIT SCORE
100/100 HIGH_FIT
  • ๐Ÿ“ˆ
    Performance โ€” Opus relies on Google and LinkedIn ads, leaving Meta Ads untapped to capture deskless operations decision-makers at lower acquisition costs.
  • โšก
    Automation โ€” No RevOps hires were detected, meaning automated lead scoring and enrichment via Make and Clay will scale sales productivity alongside new marketing hires.
  • ๐Ÿ”
    SEO / GEO โ€” Fixing 38 missing image alt tags and implementing AI search schema will accelerate search indexation and capture growing LLM query volume.
  • ๐ŸŽฏ
    Signal Intelligence โ€” Active marketing hiring without sales or RevOps openings signals an immediate opportunity to automate inbound fit-scoring and intent routing.
  • โœ“
    Clean technical SEO foundation with zero missing title or description tags.
  • i
    I can share a Loom walkthrough with more detail โ€” just ask.
โ„น
Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3โ€“5x โ€” real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line โ€” it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India โ€” working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nรผrnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany โ€” no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

๐Ÿ‡ฎ๐Ÿ‡ณ
India โ€” Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 โ€“ 2022
๐Ÿ‡ฉ๐Ÿ‡ช
Germany โ€” The big leap
M.Sc. at FAU Erlangen-Nรผrnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 โ€“ Present
๐Ÿ‡ช๐Ÿ‡ธ
Spain โ€” The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 โ€“ Jan 2025
โ–ถ
On YouTube
The unfiltered reality of moving from India to Germany โ€” visa stress, language barriers, real stories.
hover to meet the person behind the marketer โ†’
Akshun Dogra
The man behind all of this.
Akshun Dogra ยท Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x opus
AKSHUN X opus
Let's talk

This page was built
specifically for opus.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com โ†’

Or simply reply to the message that brought you here.

every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
opus.

Timing isn't always right โ€” but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com โ†’