Akshun Dogra × paricon | hire.akshundogra.com/paricon

36x ROAS, built from scratch
now let's build pipeline for paricon
SAP data deserves better reach.

I drove 400% organic traffic growth and scaled AI-sourced leads from 1% to 20% of total traffic at a B2B SaaS startup. paricon's SAP data management and migration portfolio targets a technically complex buyer — exactly the market where intent-based paid campaigns and GEO visibility compound into real pipeline.

✉ businessakshun@gmail.com

27 years of SAP expertise needs modern demand generation

paricon sits at the intersection of data migration, GDPR compliance, and S/4HANA transformation — three topics with measurable search demand from SAP project leads, compliance officers, and IT directors. The product depth is real; what's missing is a performance layer that puts paricon in front of buyers already searching for ILM, data anonymisation, and SAP DSGVO solutions. I've built exactly that kind of pipeline for a B2B SaaS with niche technical buyers.

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, and automation channels.

Most relevant for paricon

📈

Performance Marketing

End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.

At Ingestro — cut CPC 20%, raised CTR 30% via A/B testing across Google & LinkedIn.

Google Ads

Meta Ads

LinkedIn Ads

A/B Testing

Full-funnel architecture

Demand Creation LinkedIn · Meta

↓

Demand Capture Google Search

↓

Retargeting Display · Social

36x+ Peak ROAS achieved

⚡

Marketing Automation

Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.

At Ingestro — built RB2B → Clay → Lemlist pipeline. SDR effort cut 80% in 3 months.

Make

Clay

Apollo

Lemlist

HubSpot

Intent signal pipeline

🌐

RB2B

Visitor ID

→

🔗

Apollo

Enrich

→

Make

Route

→

🧱

Clay

ICP Score

HIGH

📧 Lemlist

MID

💬 SDR Review

LOW

🗑 Discard

−80% Manual SDR effort saved

🔍

SEO & GEO

Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.

At Ingestro — AI-sourced traffic from 1% → 20% of sessions. Now 10% of total pipeline.

SEMrush

GA4

Schema

GEO

Python

LLM visibility strategy

📐

Dynamic Schema

Per-page structured data, LLM-readable

🔎

Prompt Tracking

Peec AI + Search Console gaps

💬

Community Signals

Reddit + LinkedIn citations

⭐

Authority Profiles

G2 + Crunchbase optimised

400% Organic traffic growth

💻

Technical Marketing

Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.

At Ingestro — built personalised ABM pages at scale using Make + Clay + ChatGPT feeding Webflow.

Webflow

GTM

HTML/CSS

Tracking & measurement stack

Webflow

HTML/CSS/JS

↓ events fire

Google Tag Manager Central hub

↓ distributes to

GA4

FB Pixel

Google Ads

0 Dev team needed

What I'd do in the
first 90 days

At Ingestro I managed 20K+ EUR/month in paid budgets and achieved 36x+ peak ROAS by pairing demand-capture campaigns with intent-signal automation — the same motion paricon needs to reach SAP decision-makers evaluating S/4HANA migration or GDPR compliance tooling. My −20% CPC reduction and +30% CTR lift came from tight keyword-to-landing-page alignment, which directly addresses paricon's opportunity to convert existing brand search intent into qualified pipeline. I build and measure without relying on a dev team, using Webflow, GTM, and GA4 — so I can move fast inside a lean marketing org.

Activate SAP intent campaigns — I'll launch Google Ads campaigns targeting high-intent queries around SAP ILM, S/4HANA data migration, and DSGVO compliance — terms paricon has historically bid on but shows near-zero estimated clicks today. The goal is to capture buyers already in evaluation mode before competitors do.

Build ABM outbound pipeline — I'll wire an intent-signal pipeline using RB2B, Clay, and Lemlist to identify SAP project stakeholders visiting paricon.de and trigger personalised outreach — reducing manual SDR effort by up to 80% as I achieved at Ingestro. This turns anonymous site traffic from S/4HANA migration searches into warm, named accounts.

Unlock GEO and technical SEO — I'll implement structured schema for paricon's product pages and build a GEO visibility strategy so that when buyers ask ChatGPT or Perplexity about SAP data migration tools or GDPR anonymisation for SAP, paricon appears — replicating the 1% to 20% AI traffic growth I achieved from scratch. A technical audit will also close crawl and indexation gaps that are leaving SAP-specific long-tail keywords unranked.

I already did some
homework.

I reviewed paricon across paid search, automation infrastructure, and organic visibility — and found three concrete opportunities that match where I've already built results at B2B SaaS companies with technical buyers.

⬡ Observations · paricon Full analysis available on request

📈

Performance — SpyFu shows 18–19 paid keywords and near-zero estimated clicks, suggesting significant untapped opportunity to capture SAP DSGVO and S/4HANA migration demand through structured paid campaigns.
⚡

Automation — Adding an intent-signal automation layer — connecting site visitor identification to personalised outreach via Clay and Lemlist — would unlock a pipeline channel that currently doesn't exist for paricon's SAP buyer audience.
🔍

SEO / GEO — Implementing product-level schema markup and an LLM visibility strategy for SAP data migration and GDPR anonymisation queries would open paricon to AI-sourced discovery, a channel contributing 10% of pipeline at my current role.
✓

27 years of documented SAP milestones gives paricon exceptional authority content to build on.
i

I can share a Loom walkthrough with more detail — just ask.

ℹ

Data transparency: Observations are based on publicly available data (SpyFu, Screaming Frog, page source analysis) and may not reflect actual budgets or internal metrics. Public tools typically underreport actual spend and traffic by 5–10x — real figures are almost always significantly higher than what's shown here.

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳

India — Where it started

Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.

2016 – 2022

🇩🇪

Germany — The big leap

M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.

2022 – Present

🇪🇸

Spain — The bonus chapter

Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.

Sep 2024 – Jan 2025

▶

On YouTube

The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.

youtube.com/@akshundogra →

hover to meet the person behind the marketer →

The man behind all of this.

Akshun Dogra · Technical Growth Marketer

36x ROAS, built from scratch
now let's build pipeline for paricon
SAP data deserves better reach.

27 years of SAP expertise needs modern demand generation

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for paricon.

Glad you stopped by,
paricon.

36x ROAS, built from scratch now let's build pipeline for paricon SAP data deserves better reach.

27 years of SAP expertise needs modern demand generation

Part marketer,part engineer.

What I'd do in thefirst 90 days

I already did somehomework.

Marketing, engineering,and a lot of borders crossed.

Did we just buildsomething worth pursuing?

This page was builtspecifically for paricon.

Glad you stopped by,paricon.

36x ROAS, built from scratch
now let's build pipeline for paricon
SAP data deserves better reach.

Part marketer,
part engineer.

What I'd do in the
first 90 days

I already did some
homework.

Marketing, engineering,
and a lot of borders crossed.

Did we just build
something worth pursuing?

This page was built
specifically for paricon.

Glad you stopped by,
paricon.