Built for Vidalytics
A personal case · GTM MarTech Engineer (Growth & Attribution)

Fixing VSL attribution & 3rd-party cookie drop-off,
engineered for Vidalytics,
let's scale your video conversion ROI.

I bridge growth strategy with software execution — taking greenfield ownership of PostHog HogQL server-side attribution, Meta CAPI Gateway deduplication, and vibe-coded GTM tools (Claude Code, Lovable, Vercel) that compress campaign launch cycles down to 48 hours.

✉ businessakshun@gmail.com
Hi Vidalytics, I have a proposition
HI Vidalytics,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
−80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General
Why Vidalytics

Accelerating video conversion ROI through server-side attribution

Vidalytics has built the premier video marketing and hosting platform for direct-response entrepreneurs and digital marketers. But as ad networks clamp down on 3rd-party cookies and cross-domain tracking drop-off threatens acquisition ROI across Webflow and React funnels, scaling TOFU requires fullstack attribution infrastructure.

I bridge growth strategy with software execution — taking greenfield ownership of PostHog HogQL server-side attribution, deploying Meta CAPI Gateway deduplication, and building vibe-coded GTM micro-apps (Claude Code, Lovable, Vercel) that enable your marketing team to ship campaigns in <48 hours without dev bottlenecks.

Target Role
GTM MarTech Engineer (Growth & Attribution)
Open to discussion — I go where I make the most impact
Location & Mobility
Nürnberg / Berlin 🇩🇪
Relocation anywhere in Germany · Remote / Hybrid · EU Work Auth
Company
Vidalytics
vidalytics.com
Availability
Hired
Currently employed · Not seeking new roles
Full skillset

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

📈
Performance Marketing
End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.
At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.
Google Ads
Meta Ads
LinkedIn Ads
A/B Testing
Full-funnel architecture
Demand Creation LinkedIn · Meta
↓
Demand Capture Google Search
↓
Retargeting Display · Social
36x+ Peak ROAS achieved
⚡
Marketing Automation
Full pipelines from intent signal to outreach with human-in-the-loop gates. −80% manual SDR effort. Built on Make, Clay, Apollo, Lemlist.
At Ingestro & Theo — built RB2B → Clay → Lemlist pipeline and native CRM lead scoring, cutting SDR effort 80%.
Make
Clay
Apollo
Lemlist
HubSpot
Intent signal pipeline
🌐
RB2B
Visitor ID
→
🔗
Apollo
Enrich
→
Make
Route
→
🧱
Clay
ICP Score
HIGH
📧 Lemlist
MID
💬 SDR Review
LOW
🗑 Discard
−80% Manual SDR effort saved
🎯
GTM Signal Intelligence
Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.
At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.
Signal Scoring
Fit Tiering
Evidence Routing
Autonomous Research
Signal-to-pipeline engine
🌐
Scraper
6 Modules
→
💼
Signals
Jobs & Stack
→
🎯
Score Engine
0–100 Score
→
⚡
ABM Page
Auto-Publish
HIGH (80+)
⚡ Auto-Publish & AE Route
MID (55-79)
💬 SDR Approval Review
LOW (<55)
⏳ Nurture / Hold
100% Signal-traceable, zero guesswork
🔍
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
📐
Dynamic Schema
Per-page structured data, LLM-readable
🔎
Prompt Tracking
Peec AI + Search Console gaps
💬
Community Signals
Reddit + LinkedIn citations
⭐
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
Most relevant for Vidalytics
💻
Fullstack MarTech & Greenfield Attribution
Greenfield ownership of PostHog & HogQL attribution, Meta CAPI Gateway, 1st-party reverse proxies, Webflow, Vercel, and React SPA event tracking. I unify frontend/backend events with UUID deduplication to eliminate tracking loss without dev bottlenecks.
At Ingestro & Theo — built server-side tracking, GTM script deferral, dynamic conversion value passing, and PostHog/HubSpot attribution pipelines.
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
↓ events fire
Google Tag Manager Central hub
↓ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed
Specifically for Vidalytics

What I'd do in the
first 90 days

I reduced manual engineering overhead and accelerated marketing launch velocity by building fullstack GTM automation engines (Python, Claude Code, Vercel, PostHog, GTM) — connecting marketing ideas to live production applications in 48 hours without dev bottlenecks. For Vidalytics, that means taking greenfield ownership of PostHog HogQL attribution and Meta CAPI deduplication while empowering your 2 marketers to ship vibe-coded campaigns self-sufficiently.

💡 ROI Business Case · Pilot Benchmark
Pilot target: 80 sales-ready accounts per month, measured against meeting rate, AE acceptance rate, and research time saved per qualified account. If AEs convert 8% of cold outbound vs. 30% of warm, pre-qualified accounts, signal-led native scoring pays for itself in week one.
Before reaching out

I already did some
homework.

A technical review of Vidalytics' web infrastructure reveals strong foundational markup alongside clear expansion opportunities across paid acquisition, SEO meta tags, and automated lead routing.

⬡ Observations · Vidalytics Fit Score: 100/100 (HIGH_FIT)
ACCOUNT FIT SCORE
100/100 HIGH_FIT
  • 📝
    PostHog & HogQL Attribution Center — Greenfield opportunity to consolidate 1st-party event streams into PostHog. Before adding new tracking scripts, I would clarify which platform owns lifecycle stage, attribution, and multi-touch modeling.
  • ⚡
    Server-Side CAPI & UUID Deduplication — Unifying 1st-party event streams with PostHog HogQL and Meta CAPI Gateway eliminates cross-domain tracking drop-off between Webflow marketing pages, Vercel apps, and React SPA trial flows.
  • ⚠️
    GTM Script Load Deferral & DOM Speed — Multiple heavy analytics and tracking tags execute synchronously on DOM load. Deferring non-critical GTM tags (`async`/`defer`) will reduce initial paint latency by 400ms+.
  • ✓
    Media & Image Asset Optimization — Converting high-resolution PNG hero images across marketing pages into modern WebP/AVIF formats will cut payload sizes by 65%+ and accelerate trial CTA rendering.
  • ✓
    Zero missing title tags and active schema across audited pages.
  • i
    I can share a Loom walkthrough with more detail — just ask.
ℹ
Data Transparency: Observations are generated autonomously by my 6-module GTM Signal Research Agent (evaluating SpyFu PPC/SEO indices, Screaming Frog crawls, live DOM tag footprints, careers board velocity, and public funding data). Because public third-party tools rely on external sampling, estimated metrics can differ or underreport actual figures by 3–5x — real operating budgets, traffic, and internal team metrics are almost always higher or different than what is publicly visible.
The person behind the marketer

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳
India — Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 – 2022
🇩🇪
Germany — The big leap
M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
▶
On YouTube
The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.
youtube.com/@akshundogra →
hover to meet the person behind the marketer →
Akshun Dogra
The man behind all of this.
Akshun Dogra · Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x Vidalytics
AKSHUN X Vidalytics
Let's talk

This page was built
specifically for Vidalytics.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com →

Or simply reply to the message that brought you here.

💼 LinkedIn 🌐 Full website 📄 Resume
every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
Vidalytics.

Timing isn't always right — but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com →
💼 LinkedIn 🌐 Full website 📄 Resume