Built for FTAPI
A personal case · Marketing Operations Manager (w/m/d)

How do we route
verschlüsselten Datenaustausch leads?
By owning lead-to-pipeline attribution.

I will establish full ownership of the lead-to-pipeline analytical track across inbound, outbound, and partner channels for FTAPI's sicheren Datenaustausch solutions. Having previously managed $50K+ AUD monthly ad spend and achieved 50% faster ROI measurement, I will bring that analytical rigor to FTAPI's RevOps structure without promising repeated numbers.

✉ businessakshun@gmail.com
Hi FTAPI, I have a proposition
HI FTAPI,
I HAVE A PROPOSITION
36x+
Peak ROAS achieved
Performance
400%
Organic traffic growth
SEO / GEO
−80%
Manual SDR effort saved
Automation
6+
Years across growth, paid & automation
General
Why FTAPI

Unifying FTAPI's Lead-to-Pipeline RevOps Architecture

At FTAPI, bridging multi-channel campaign operations with CRM routing and consent-safe attribution requires establishing strict lead-to-pipeline SLAs across marketing, sales, and partner channels. Without unified RevOps tracking, MQL-to-SAO conversion drops and partner-influenced pipeline receives inconsistent attribution. I will validate tag triggers against Usercentrics consent states, audit lead routing rules into Salesforce, and evaluate response times across inbound and partner channels to provide the VP Marketing with decision-ready recommendations for pipeline growth.

Target Role
Marketing Operations Manager (w/m/d)
Open to discussion — I go where I make the most impact
Location & Mobility
Nürnberg / Berlin 🇩🇪
Relocation anywhere in Germany · Remote / Hybrid · EU Work Auth
Company
FTAPI
ftapi.com
Availability
Hired
Currently employed · Not seeking new roles
Full skillset

Part marketer,
part engineer.

I don't fit neatly in one box — and that's the point. I design systems that connect data to revenue across paid, organic, automation, and full-funnel GTM intelligence.

📈
Performance Marketing
End-to-end paid media across Google, Meta, and LinkedIn. 36x+ ROAS, $50K+ monthly budgets managed. Demand creation and capture in one unified funnel.
At Ingestro & Theo — cut CPC 20%, raised CTR 30%, and recovered €32.7k in suppressed conversion value & ad waste.
Google Ads
Meta Ads
LinkedIn Ads
A/B Testing
Full-funnel architecture
Demand Creation LinkedIn · Meta
↓
Demand Capture Google Search
↓
Retargeting Display · Social
36x+ Peak ROAS achieved
⚡
Measurement & Experiment Operations
I turn ambiguous growth questions into reproducible measurement, clear experiment design, and documented decisions with human review where it matters.
The point is not more automation. It is a traceable path from evidence to a decision a growth team can defend.
Evidence
Measurement
Experiment
Review
Evidence-to-decision loop
🌐
Evidence
Public signals
→
🔗
Measure
Baseline
→
🧪
Test
Experiment
→
🧱
Review
Decision
LEARN
Keep testing
REVIEW
Check evidence
STOP
Document why
Evidence before scale
Most relevant for FTAPI
🎯
GTM Signal Intelligence
Full-pipeline value capture — from raw public signals to scored, routed accounts. I built an autonomous research agent that turns funding, hiring, ad-presence, and tech-stack signals into a live fit score before a single outbound message goes out.
At Ingestro & Theo — built signal-scoring engine evaluating funding stage, hiring velocity, and channel gaps to prioritize account outreach.
Signal Scoring
Fit Tiering
Evidence Routing
Autonomous Research
Signal-to-pipeline engine
🌐
Scraper
6 Modules
→
💼
Signals
Jobs & Stack
→
🎯
Score Engine
0–100 Score
→
⚡
ABM Page
Auto-Publish
HIGH (80+)
⚡ Auto-Publish & AE Route
MID (55-79)
💬 SDR Approval Review
LOW (<55)
⏳ Nurture / Hold
100% Signal-traceable, zero guesswork
🔍
SEO & GEO
Technical SEO, schema markup, and LLM/GEO visibility strategy. 400% organic growth. Early practitioner of Generative Engine Optimisation.
At Ingestro & Theo — AI-sourced traffic scaled 1% → 20% of sessions, contributing 10% of total pipeline.
SEMrush
GA4
Schema
GEO
Python
LLM visibility strategy
📐
Dynamic Schema
Per-page structured data, LLM-readable
🔎
Prompt Tracking
Peec AI + Search Console gaps
💬
Community Signals
Reddit + LinkedIn citations
⭐
Authority Profiles
G2 + Crunchbase optimised
400% Organic traffic growth
💻
Technical Marketing
Webflow builds, GTM, conversion tracking, and ABM page generation at scale. I build and measure without needing a dev team.
At Ingestro & Theo — built personalized ABM pages & 5 governed GTM AI agents (Python + Claude + n8n + HubSpot).
Webflow
GTM
HTML/CSS
JS
Tracking & measurement stack
Webflow
HTML/CSS/JS
↓ events fire
Google Tag Manager Central hub
↓ distributes to
GA4
FB Pixel
Google Ads
0 Dev team needed
Specifically for FTAPI

What I'd do in the
first 90 days

With 6+ years across growth, paid media, and marketing operations, I bring experience establishing multi-channel attribution and cohort tracking that achieved 50% faster ROI measurement. Managing $50K+ AUD monthly ad budgets enabled optimized campaign operations and performance tracking across paid and organic funnels. I bring hands-on expertise with GA4, GTM, Python, and SQL to clean up tracking infrastructure, optimize lead-to-pipeline reporting within RevOps, and establish binding SLAs between Marketing and Sales.

💡 Day-90 decision gate
If lead routing automation across inbound and partner channels achieves binding SLA compliance with Sales, consent-safe tracking captures clean attribution in Salesforce, and MQL-to-SAO conversion rates show consistent improvement, scale campaign operations and expand partner attribution tracking. If handoff response times stall or tag consent errors disrupt data capture, iterate by adjusting automated routing workflows and refining tag triggers. Stop channel budget expansion if lead drop-off persists across unverified attribution paths until RevOps alignment is restored.
Before reaching out

I already did some
homework.

Hypothesis: this outside-in view evaluates FTAPI's marketing operations architecture and lead-to-pipeline tracking infrastructure. It synthesizes verified company positioning with public digital signals to outline immediate strategic priorities for the Marketing Operations Manager (w/m/d).

⬡ Observations · FTAPI
Full analysis available on request Fit Score: 100/100 (HIGH_FIT)
ACCOUNT FIT SCORE
100/100 HIGH_FIT
  • 📈
    Consent-Safe Measurement Stack — Public web tracking reveals Meta Pixel (observed script), Usercentrics (observed script), and Google Analytics / GTM (observed script) on active pages, alongside HTML references for Salesforce. How effectively do these frontend scripts interface with consent management to capture compliant attribution across early funnel stages? The incoming manager should audit tag triggers against Usercentrics consent states to validate lead tracking accuracy before scaling campaign budgets. This diagnostic enables consent-safe attribution modeling and transparent lead-to-pipeline reporting.
  • ⚡
    Multi-Channel Lead-to-Pipeline Attribution Ownership — Public ad tags indicate active presence for Meta Ads and LinkedIn Ads alongside Google Tag Manager, while no channel tag was observed for Google Ads. Future responsibility requires establishing unified ownership of the lead-to-pipeline analytical track across all marketing channels within RevOps. The incoming manager must map multi-channel campaign traffic to downstream pipeline metrics, identifying conversion friction between paid channels and qualified opportunities. This analysis enables data-driven channel budget allocation and optimized paid acquisition strategy.
  • 🔍
    Lead Routing & Cross-Functional — Target operational scope centers on steering campaign operations, lead routing, and MQL-to-SAO conversion rates. How will service level agreements between marketing, sales, and RevOps enforce fast response times for inbound and partner leads? The manager should establish standardized lead handoff criteria and automated routing workflows between collaborating marketing and sales teams. Defining these operational SLAs eliminates lead drop-off, improves response times, and maximizes conversion efficiency across the sales funnel.
  • 🎯
    Partner Pipeline Operations — FTAPI positions its platform for NIS-2-compliant secure data exchange serving enterprise and public sector buyers. How can campaign operations effectively track partner-sourced and partner-influenced pipeline alongside inbound channels during early onboarding stages? The manager needs to construct a unified attribution framework that gives partner-influenced opportunities equal routing rigor and analytical visibility. Implementing this framework provides executive leadership with clear data to guide marketing investment decisions and channel expansion.
  • ✓
    Clear leadership commitment to unifying lead-to-pipeline analytics across inbound, outbound, and partner channels within RevOps.
  • i
    I can share a Loom walkthrough with more detail — just ask.
ℹ
Data Transparency: These are outside-in hypotheses based on verified first-party and public evidence. “Not observed” is not the same as “does not exist”; internal data and stakeholder context would be the first validation step.
The person behind the marketer

Marketing, engineering,
and a lot of borders crossed.

My name, Akshun, means "undestructable" in Sanskrit. That's not a personal brand line — it genuinely shapes how I move. I don't quit on campaigns, goals, or challenges like learning German from scratch after landing in a new country.

I started freelancing in digital marketing at 19 in India — working with Punjabi music artists, Australian businesses, and tech clients before I'd ever left the country. That early pressure to figure things out without a team or a budget is where the technical + creative hybrid came from.

I moved to Nürnberg in 2022 for an M.Sc. at FAU, added an Erasmus semester in Madrid, hit German C1, and picked up enough Spanish to embarrass myself. Outside the dashboards, I run a YouTube channel documenting the unfiltered reality of being an Indian expat in Germany — no filters, real stories.

What I keep coming back to: the best marketing sits at the intersection of creativity, data, and technical execution. Most teams have one or two. I try to bring all three.

🇮🇳
India — Where it started
Started freelancing at 19. Music artists, Australian businesses, tech clients. Taught myself SEO, PPC, and web dev out of necessity.
2016 – 2022
🇩🇪
Germany — The big leap
M.Sc. at FAU Erlangen-Nürnberg. German to C1. Joined an AI startup, built full growth stack from scratch.
2022 – Present
🇪🇸
Spain — The bonus chapter
Erasmus at UPM Madrid. Picked up Spanish, confirmed food in Madrid is genuinely incredible.
Sep 2024 – Jan 2025
▶
On YouTube
The unfiltered reality of moving from India to Germany — visa stress, language barriers, real stories.
youtube.com/@akshundogra →
hover to meet the person behind the marketer →
Akshun Dogra
The man behind all of this.
Akshun Dogra · Technical Growth Marketer
One question before you go

Did we just build
something worth pursuing?

Honest answers only. Both paths lead somewhere good.

this is us right now
Akshun x FTAPI
AKSHUN X FTAPI
Let's talk

This page was built
specifically for FTAPI.

I'd love a 20-minute conversation. No pitch deck. Just a real chat about fit.

businessakshun@gmail.com →

Or simply reply to the message that brought you here.

💼 LinkedIn 🌐 Full website 📄 Resume
every recruiter email you get vs. this one
cold emails vs this one
every other
cold email
Hr &
hiring managers
No hard feelings

Glad you stopped by,
FTAPI.

Timing isn't always right — but the details are here whenever it is.
No follow-up. No pressure. Just an open door.

businessakshun@gmail.com →
💼 LinkedIn 🌐 Full website 📄 Resume